• Client:
    Allstate Peterbilt Group
  • Project Type:
    Work for Hire

PROJECT DETAILS:

PeterbiltParts.com came about as a desire to provide owner operators and small fleets with the best selection of Peterbilt truck parts on the internet. As the Creative Services Manager at Allstate Peterbilt Group, I had exclusive responsibility over the planning, art direction, content development, and testing of this website. Additional tasks included day-to-day SEO/SEM activities, analysis of SEO/site performance using analytics, and assessment of end-user needs through our call-center, then plotting and and implementing improvements to the user interface.

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